, , Home About Us Product News Contact Testimonials Blog Banks in a Squeeze Need for Marketing Innovation and Efficiency Posted by Stewart Rose on Tue , January 15, 2013 Dodd Frank legislation will undoubtedly translate into less fee revenue . So how are banks going to make it up With rates so low and flush with deposits , many banks are focusing on lending , especially to small business . But right now there doesn’t seem to be enough demand from qualified borrowers to make up the revenue shortfall . Once again the industry is talking more and more about the need increase revenue per customer , cross selling , building share of wallet . It all means the same thing . The real challenge is that this need is coming right at a time when cost controls are forcing budgets down , including